Jackson Freidel

Jackson Freidel

Manager of Business Development, Learfield - Bobcat Sports Properties
Bozeman, MT
Business Administration, 2012, Kinesiology and Sport Science, 2015, Graduate Certificate - Nonprofit Management, 2015

"Go to class! The biggest mistake you can make is skipping class. Not only for the information you won’t receive, but teachers pay attention to who is there and who is not. If you show up and pay attention, you will thrive."

Q&A with Jackson:

Describe your current educational or professional pursuits.

After finishing my M.A. in kinesiology and sport science at USD, I moved to Bozeman to pursue a career in sport management through a national company called Learfield. At Learfield, I have a unique position. I have sales goals and account management needs, but I work with Montana State University to highlight external companies’ marketing and advertising needs through college athletics. It is a very complicated job that allows me to connect internally at the university level, but also develop community wide partnerships. With this job, my career path is not a single path to a specific job but has allowed my career path to develop into multiple opportunities. In the long run, I would like to continue growing in the athletic profession to the point of potentially becoming an athletic director of a university or a general manager of a Learfield Property.

How did your USD experience influence your career path?

After working within athletics at USD through the work study program, I secured an internship at Sanford Health through the Beacom School of Business School Internship Program where I worked as an event coordinator intern. Through the two unique opportunities with USD athletics and Sanford, I realized I love being around sports and preparing and running events, such as concerts, NBA Preseason Basketball games and summer basketball leagues. This discovery brought me back to USD to pursue my master’s degree. This degree would allow me to work in a career that combined sports with planning and executing large scale events.

Tell us about your proudest achievement.

With Learfield being a national company, we have a national award show that highlights some of the best sellers, marketing ideas and philanthropic endeavors from all 130 schools in the Learfield footprint across the nation. As a coordinator (not seller), our team of three won a "Property of the Year" award. This award was presented to us in front of 500 Learfield sellers at this award show. This team award is very special to me. It gave me notoriety within our specific company and propelled me into the position I am today in working with Montana State. Personally, this award reassured me that I can be a crucial part of a team and build something bigger than myself and my personal goals.

What was your USD experience like? Were you involved in any campus organizations or activities?

During my time at USD, I developed many friendships within campus organizations and activities, which gave me a vast friend and colleague pool. I was a videographer for the football team for three years, a member of Students in Free Enterprise (SIFE) for two years, Sports Marketing Association (SMA) for two years and a graduate assistant in Student Services. Not to mention, I played every intramural sport I could.

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