Show Your Pride

Drive with Pride

Share your school spirit with decals for your South Dakota license plates. Proceeds benefit the priorities of the USD Alumni Association.

Shop at Charlie's

Show your Coyote pride with official USD gear and apparel from Charlie’s. There’s merchandise for everyone – from fans, students, parents and alumni – that will fit any occasion!

Baby Yotes

Have you had a bundle of joy recently? Contact us and someone will reach out about sending you an official USD baby onesie so your little one can show off their Coyote spirit!